YouTube is quickly being one of the most popular platforms for influencer marketing. Video is now an anticipated aspect of most people’s online experiences, thanks to recent advances in internet speeds. While videos can now be found on numerous social media platforms, and Instagram has even established its own long-form video platform, IGTV, YouTube remains the de facto video destination.
In this post, we’ll show you how to use YouTube influencer marketing to your advantage.
Why Use YouTube Influencer Marketing?
Along with the development in the prominence of influencers, the usage of video on the internet has increased. Most individuals didn’t have strong enough gadgets or internet connections in the early days of the internet to consider watching a video. That has altered dramatically in recent years.
As a result, engaging in YouTube influencer marketing makes sense for businesses. As a result, they have one of the greatest online audiences, hosted by people who are trusted by the viewers.
Although most other social networks allow you to submit videos, they are usually brief snippets. YouTube videos may be longer and more detailed. Short of a tangible in-person display or augmented reality, they are undoubtedly the finest way to show a product.
You might be able to look at gorgeous product photographs on Instagram and read detailed details in a blog article. You may see a product in action on Facebook and listen to its noises via a podcast. However, you can only be a part of an in-depth product presentation and watch it in action on YouTube videos.
How Does YouTube Influencer Marketing Work
YouTube, on the other hand, functions more like a massive television. You subscribe to a few of channels and spend most of your time watching videos on those channels. You may, however, search for films in different ways to increase your viewing options.
You may compare the adverts that appear on (inside) YouTube videos to those that appear on traditional television. Advertisers pay to have their adverts aired on a certain channel.
Brands forging informal partnerships with television stations to promote their products are more equivalent to YouTube influencer marketing. With influencer marketing, brands don’t have to spend their promotional money directly to the “network” (in this example, YouTube).
In exchange, YouTube does not offer the same procedures and behind-the-scenes support that it provides for conventional YouTube advertising. Product placement during a television show might be considered a conventional television analogue of influencer marketing.
How can you use YouTube Influencer Marketing
1. Product Introduction
These are campaigns aimed at introducing a new product to the market, or at least the target market. Promotions aimed toward first-year students at the start of the university year are an example of the latter type. Although the product is not fresh new, it will be the first time it has been presented to those particular pupils.
You’ll want your influencers to make visually appealing, entertaining videos that feature your product in some way. Any films where the hosts use (or wear) your goods might be advantageous. Video reviews may be a wonderful approach to showcase your goods. You may pay influencers to prepare a recipe if you produce a culinary item.
2. Ads & Promotion
Product Campaigns are frequently carried out by brands. The goal of these campaigns is to keep a product in people’s minds. Many well-known businesses run maintenance campaigns, which serve both to retain brand recognition and to create new sales.
Influencer campaigns of this sort are arguably the most prevalent. Many of the same types of films may be used in a maintenance campaign as in a branding campaign; the difference is that you focus less on the product’s “newness” and more on how it may address a frequent problem for the channel’s viewers.
3. Reviews & Feedback Campaigns
YouTube may be used for more than simply marketing items; it can also be used to gather frank feedback from genuine consumers.
We definitely live in a decade where individuals openly and brazenly share their opinions on social media about brands and celebrities. However, directed and constructive criticism for businesses might be difficult to come by.
Why not encourage your influencer to make a product video and solicit feedback from customers or viewers?
4. Contest Campaigns
Videos about a certain brand or product are used in branding initiatives. You must be cautious that these promotions do not become overly commercial; otherwise, cynical viewers will rapidly tune out and begin to doubt the channels’ legitimacy. Keep in mind that most people don’t want to watch advertisements, and the line between an influencer-created branding video and a sponsored ad might be blurry. Use at your own risk.
How to make your YouTube Influencer Marketing Campaign Successful
1. Make Your Campaign’s Objectives Clearly Defined
At its core, YouTube influencer marketing is similar to other forms of marketing. Establishing defined advertising objectives should be the first step in the process. The goals you establish will have a significant impact on the campaign type, influencers, and KPIs you focus on.
Brands must communicate their marketing objectives to influencers in a clear and concise manner. Every video created as part of the cooperation will be influenced by the aims.
The influencers you choose are heavily influenced by your objectives. Choose the influencers that will best assist you in achieving your objectives, not the accounts with the most followers.
2. Identify the Right YouTube Influencers
Selecting the correct influencers for your product is the key to effective influencer marketing. This is quite similar to how you would advertise on television. On ESPN, you wouldn’t market fashion things. During Master Chef, you wouldn’t advertise KFC.
You should approach YouTube influencer marketing in the same way. Which YouTube channels do you think your target demographic will be watching? For your influencer campaigns, these are the outlets you should target first.
Your influencer selection will be influenced by your budget. You may want to target disobedient young men, but it doesn’t imply you can afford to deal with PewDiePie.
It’s also critical that you choose influencers who share your brand’s ethos. Disney, for example, is unlikely to pick influencers who aren’t family-friendly. Don’t only look for well-known influencers; they could not support the same causes as you.
3. Engage with the Fans of Your Influencers
Don’t just pay your influencers and then sit back and watch. Hopefully, the individuals who watch your influencers’ videos on their channels will become your potential clients. This is true whether you’re attempting to make sales at the top of the sales funnel or at the bottom.
You want to engage viewers in discussions about your items. Participate in the conversation in the comments section below the videos. Share the videos on your social media accounts. Prepare to answer any queries, no matter how inconvenient they may seem.
4. Pay the Influencers
On typical television stations, you wouldn’t expect to get free advertising. So, why should you anticipate free YouTube channel promotion?
You should budget for influencer marketing in the same way that you would any other marketing effort. If you’re a tiny firm with a limited marketing budget, you’ll need to concentrate on influencers with a smaller audience.
Micro-influencers are used in influencer marketing more than superstars or mega-influencers.
Benefits of using YouTube as Influencer Marketing Platform
Good for increasing sales, especially when influencers include product reviews in the video description box along with a link to purchase.
Audiences can be successfully engaged, and outcomes can be simply monitored.
Videos have a lengthy shelf life, and you may benefit from them even after your campaign has ended.
Fashion, entertainment, gaming, beauty, and nearly any other type of brand may benefit from this medium.
How to Find YouTube Influencers
We’ve all heard of prominent YouTubers who got their start early and have now become pop-culture icons among younger audiences. Everything they post receives a lot of attention, and their reach goes well beyond the site, to conferences and even Hollywood movies.
Head over to Wobb to hire YouTube Influencers, and search them according to your interest, Subscribers, age and also location.
A YouTube influencer can be a great partner for any company looking to promote a product or service through video, and there are so many ways to use creativity, authenticity, and organic relationships.