You’ve come to the correct spot if you’ve been attempting to improve your Instagram Reels. With the latest launch of Instagram Reels insights, the platform has made it even easier.

Because analysing your data may help you find out which sorts of short-form video your target audience responds to the most.

As Reels becomes more and more integrated into businesses’ content plans, evaluating your statistics should become a major focus.

We’ll go through how to utilise Instagram Reels Insights, what you can learn from them, and how analytics can help you create better video content in this tutorial.

What are Instagram Reels?

Instagram Reels are a feature within the Instagram app that allows users to create and share short, 15-second video clips. Reels can be created by selecting the Reels option in the Instagram camera, where users can record and edit their video clips with tools such as music, text, stickers, and special effects. Reels can be shared to the user’s Instagram profile or Stories, and can also be discovered and viewed through the Explore page.

Reels have become a popular way for users, including influencers and businesses, to showcase their creativity, engage with their followers, and reach new audiences on Instagram.

Benefits Of Instagram Reels

Here are some potential benefits of using Instagram Reels:

  1. Increased visibility: Reels have their own dedicated section in the Explore page, which means that they can be discovered by a wider audience beyond just your followers. This can help you reach new audiences and increase your visibility on Instagram.
  2. Creative expression: Reels provide a platform for users to showcase their creativity and personality through short, visually engaging video content.
  3. Engagement with followers: Reels can be a fun and interactive way to engage with your followers and encourage them to interact with your content through comments, likes, and shares.
  4. Brand promotion: Reels can be used to promote your brand, products, or services through creative and engaging video content that showcases your unique value proposition.
  5. Staying up-to-date: As Instagram continues to prioritize video content, Reels can help you stay up-to-date with the latest trends and features on the platform, keeping you relevant and engaging with your audience.

Instagram Reels Insights

Insights for Reels and Live will be available starting in May 2021, according to the official Instagram Creators account.

Reels Insights are presently only available to company and creator accounts (and can be seen on your Instagram profile page under the “Reels” category). Here’s an example of how the dashboard looks:

The information is divided into two groups: “Insights” and “Interactions.”

Reel Insights covers the following stats for individual posts, to begin with:

Duration: the length of your Reel (within Instagram’s current restriction of 15 to 30 seconds).

Reach: the number of people that viewed your Reel for the first time (this counts views from your profile as well as views from the “Home” feed or search).

How many times has your reel been played? (this accounts for loops and people who viewed your real more than once).

Instagram Reels Insights

Then there are Reel Interactions, which are essentially engagement analytics for your Reels. This includes the following:

How many people have “Liked” your Reel?

Comments: the number of people who have left a remark on your reel.

How many times has your Reel been shared with another Instagram user? (hint: this can help highlight potential viral or share-worthy content).

Saved: the number of times your post has been “saved” to be viewed or shared later.

Reels Insights also displays the overall number of Accounts Reached for both followers and non-followers across all of your Reels.

What are the most essential metrics to keep an eye on in this situation? As your account increases, your overall reach and individual play count should also increase. Engagement analytics, on the other hand, are perhaps more useful for determining what your audience wants to view and how Reels fit into your Instagram strategy.

Insights to create better content

Reels Insights may appear simple at first look. Optimizing videos that are so brief might be difficult as well.

However, the implications of these figures might be game-changing in terms of not simply how you handle Reels, but also your whole content strategy.

Instagram Reels Insights can assist in the following ways.

Post performance vs Reels performance

In terms of what you post on a daily basis, you have a lot of creative flexibility.

And each piece of content has various creative considerations (think: captions, photos) as well as the amount of effort you need to devote to it.

It’s critical to discover your top-performing content for the benefit of your schedule and sanity. Your reels are included in this.

Monitoring the success of various sorts of content on a regular basis might reveal what you should publish more of and which pieces are failing. Instagram Reels Insights informs you exactly which content kinds are the most popular.

Post vs Engagement

Find out frequency of publishing reels

In addition to the aforementioned issue, you must be able to strike a balance in terms of how often you post Reels and how they fit into your overall content strategy.

You can’t just publish Reels, after all. Changing up your content formats is essential for keeping your feed fresh and preventing your followers from becoming bored with your articles.

You can also consider how releasing less resource-intensive material like Stories, user-generated content, or memes encourages you to fill up your content schedule without exhausting yourself.

Understand which reels format suits you

For instance, if your how-to Reels get the most interaction, it’s definitely best to focus on a series of pieces around customer education.

So, what sorts of material do your readers prefer? You won’t know unless you examine your Instagram Reels Insights and conduct your own content audience. Then you may try to distinguish between content types and their creatives.

Take a look at the performance of Anthropologie’s most recent Reels to see how they compare. What distinguishes posts with over 2 million views from those with less than 200k? Putting your Reels under the microscope can help you figure out why a particular piece of material does so well (hint: it’s not likely random).

Length of reels for maximum engagement

Although the gap between 15 and 30 seconds may not appear to be significant, we’ve witnessed firsthand how content duration in short-form video affects engagement on TikTok.

There is no such thing as a “correct” response in this case. The advantage of shorter videos is that they are more likely to be completed. Longer videos, on the other hand, allow you more chances to create an impact on the audience.

Experiment with different Reel lengths to discover a happy balance and track what your audience prefers over time.

Instagram Reels Insights

How to Increase Instagram Reel engagement

Here are some tips to boost engagement on your Instagram Reels:

  1. Use trending music and hashtags: Using popular music and relevant hashtags can help your Reels get discovered by a wider audience.
  2. Create visually engaging content: Use visually interesting shots, transitions, and effects to grab your viewers’ attention and keep them engaged.
  3. Keep it short and sweet: Reels are designed to be short and punchy, so try to keep your content focused and to-the-point.
  4. Be creative: Use Reels to showcase your creativity and personality, and don’t be afraid to experiment with different types of content and styles.
  5. Engage with your audience: Encourage your followers to engage with your Reels by asking questions, using interactive features like polls and quizzes, and responding to comments.
  6. Share to other platforms: Share your Reels to other social media platforms, such as Facebook or Twitter, to reach an even wider audience.
  7. Collaborate with other creators: Collaborating with other creators or brands can help you reach new audiences and boost engagement on your Reels.

By following these tips, you can help your Instagram Reels stand out and engage your audience, ultimately helping you build your presence on the platform.


Instagram’s reels are becoming increasingly important.

Meanwhile, the launch of Reels Insights emphasises how they’ll likely become a standard content format in the future.

You can better identify what’s working, what isn’t, and how to approach your Reels content with confidence with Insights. Start measuring your stats immediately if you already have a business or a creator account to promote development in the near future.


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