Is it feasible for you to stand out among the thousands of Instagram influencers and artists that appear every day? Is there a method for Instagram artists to stand out and be acknowledged for their work instead of being lost in the crowd?
Thankfully, Instagram has adjusted to its changing ecology and made it possible for Instagram artists to gain greater and faster recognition. No, we’re not referring about Instagram’s algorithms or Instagram reels. We’re talking about Instagram’s most useful tool for influencers: the creator account!
What is Instagram creator Account ?
An Instagram creator account is a type of account dedicated to promoting the platform’s creators and influencers. This is a feature that Instagram introduced in 2019. It’s comparable to having a standard account, except it gives you access to extra services and information.
You can switch to a creator account if you are an Instagram influencer with more than 10,000 followers. This is not to be mistaken with a company account. Instagram provides a similar option in the form of a creator account dedicated to companies.
Let’s simply say that business accounts are for businesses, while creator accounts are for influencers and artists, to state the obvious. The difference between the two is little, but it has a significant influence and is tailored to the demands of certain parties.
Why Should You Use Instagram Creator Account?
There are several reasons why you might want to consider using an Instagram Creator Account:
- Access to Creator Studio: A Creator Account gives you access platform that allows you to manage your Instagram content and analytics in one place. With Creator Studio, you can schedule posts, view insights about your followers and posts, and monitor comments and direct messages all from one dashboard.
- Access to features: Instagram Creator Accounts offer additional features that are not available with personal or business accounts. For example, you can add a “Contact” button to your profile, which allows followers to easily get in touch with you. You also have access to more advanced analytics, such as information about your audience demographics and which content is performing best.
- Brand collaborations: If you’re a creator looking to work with brands, having a Creator Account can make it easier for them to find you. Brands can search for creators using Instagram’s built-in search function, and having a Creator Account can make you more discoverable.
- Credibility: Finally, having a Creator Account can help lend credibility to your brand or personal brand. The account type is specifically designed for creators and influencers, so using one can signal to followers and potential collaborators that you take your Instagram presence seriously and are invested in creating high-quality content.
Instagram Creator Vs Business Account
Instagram offers two different account types that are tailored towards creators and businesses respectively: Creator Accounts and Business Accounts. While there is some overlap in the features offered by each, there are some key differences between the two that can make one account type more suitable for your needs.
Creator Accounts are designed specifically for influencers, content creators, and public figures who are primarily focused on building their personal brand. They offer features like advanced analytics, the ability to add a “Contact” button to your profile, and access to Instagram’s Creator Studio.
Business Accounts, on the other hand, are designed for brands and businesses that are looking to use Instagram to market their products or services. They offer features like Instagram Shopping, which allows you to tag products in your posts and stories, and the ability to create Instagram Ads.
While there is some overlap between the features offered by Creator and Business Accounts, the main difference between the two is their focus. If you’re primarily focused on building your personal brand and working with other creators and influencers, a Creator Account may be the best choice for you. On the other hand, if you’re a business looking to use Instagram to drive sales and promote your products, a Business Account may be more appropriate. Ultimately, the choice between the two will depend on your individual goals and needs
What are features of Instagram Creator Account
More Growth Tools
Understanding Instagram influencers’ follower growth and trends is one of their top priorities, so it’s no surprise that Instagram creator profiles are built with statistics in mind.
For instance, last year, Facebook introduced its new Creator Studio dashboard, which features a “Insights” option to assist artists better understand their audience and how they interact with their material.
You may see Activity Insights under the Insights page to discover what activities users do when they interact with your account. It also keeps track of your content’s reach and overall number of impressions over the past seven days.
Instagram creator profiles will also get access to daily follow/unfollow statistics, making it easier for influencers and creators to connect new and current content to net follower changes (and therefore identify what is and isn’t resonating with their audience).
Influencers and producers may now analyse extensive data from the last three months, including follower growth, impressions, and reach. Identify what’s connecting with your audience by looking at top-performing content.
Instagram & IGTV Scheduling
Instagram Creator Studio also has capabilities for publishing Instagram feed posts and IGTV videos. This provides artists a centralised location to manage their Facebook and Instagram presences and content.
Following your selection of “Instagram Feed,” a window will appear on the right side of the page where you may upload your image (or photos in the case of carousel posts), write your description, add a location, tag accounts, and crop your photographs.
Simplified Messaging with Filters
Instagram influencers are inundated with DMs ranging from “where did you get that top?” to “would you want to collaborate?” and more.
As you can imagine, for influencers with hundreds of thousands of followers, this may be quite daunting – how do you manage all of those messages?!
More DM filtering options (including three new tabs: Primary, General, and Requests) have been added to creator profiles, allowing them to prioritise messages from brands and friends, or rank them by relevance or time to ensure they don’t miss an essential request.
Profile Control
Instagram creator accounts have greater control over who messages them and how they’re contacted, in addition to who messages them.
Creator profiles have additional freedom in terms of what they want to put as a CTA on their sites and may specify their preferred mode of contact on their profile (including call, text, and email).
Influencers will be able to filter out “cold” communications and spend more time engaging in meaningful engagements with businesses they choose to partner with by giving creator accounts greater choice over how they’re contacted.
Shoppable Posts
Instagram shopping has been around for a while, but it was just recently made available to influencers and producers.
Instagram creator profiles may now showcase featured goods in their organic posts and stories, as announced in mid-2019. And it functions pretty identically to typical business shopping postings.
When someone touches a product tag on your post or a product sticker in your narrative, they’ll be brought to a product description page where they may make their purchase, as a creator.
Influencers can now get back to expressing themselves and discussing what’s on their minds with the option to tag products in their posts and stories, which should make their fans happy as well!
Benefits of Instagram Creator Account
Better Management
Isn’t it true that the scheduling and message separation makes your life so much easier? Receiving a flurry of alerts, requests, and messages all day would be a dream come true for a novice creator. However, as you become older, you’ll have additional obligations to consider. And Instagram’s tiny management aid can be a lifesaver.
Better Insights
You’ll have all the information you need with so much data available at your fingertips. Instagram gives you the ability to learn more about your performance and audience without having to use a third-party tool.
Call of Action Feature
This contact function on your Instagram creator account allows users to reach you directly with just one click. You won’t get any more DMs asking for your email address. They only do one thing: click!
Labels
When you convert to an Instagram creator account, you’ll be given a list of categories to classify yourself in. You can select any term that best fits your personality to better express your individuality. It may be a doctor, an architect, an artist, or a public person.
This are some cool benefits of Instagram Creator Account.
How to make a creator account on Instagram?
Here are the steps to make a Creator Account on Instagram:
- Open the Instagram app and go to your profile page.
- Tap the three horizontal lines in the top right corner of the screen.
- Select “Settings” from the menu that appears.
- Tap “Account” and then select “Switch to Professional Account”.
- From the options presented, select “Creator”.
- You’ll be prompted to connect your Instagram account to a Facebook page. If you don’t have a Facebook page, you’ll need to create one before proceeding.
- Choose the category that best describes your content, such as “Art”, “Fashion”, or “Beauty”.
- Add your contact information, such as your email address and phone number.
- Review your profile and make any necessary changes.
- Tap “Done” to save your changes.
Once you’ve created your Creator Account, you’ll have access to additional features like Instagram’s Creator Studio, which allows you to manage your content and analytics in one place, as well as advanced analytics and the ability to add a “Contact” button to your profile.
Conclusion
These capabilities not only help Instagram’s creators and influencers, but also provide a consistent experience for their followers. Keep in mind benefits of Instagram Creator Account & Make the move and enjoy all of the advantages!
