If you search this website, you will find a growing number of articles related to Influencer Marketing. This includes our take on What is Influencer Marketing: A Beginner’s Guide. But there is a more important question that you need to consider before you consider participating in a marketing campaign.


What are the Influencers?

Influencer on a person who can:

the ability to influence the purchasing power of others because of his authority, knowledge, position, or relationship with his audience.

next to a different niche, which he or she actively works with. The next size depends on the size of his niche topic.


What Are Social Media Influencers?

Social media influencer are people who have built a reputation for their knowledge and expertise on a particular topic. They make regular posts about this topic on their favorite social media channels and generate a great following of enthusiastic, participatory people who pay attention to their ideas.

Brands loves social media promoters because they can create styles and encourage their fans to buy the products they advertise.

Social Media Influencers

Types of Influencers

You can differentiate between different types of influences in many ways. Some of the most common methods are fan numbers, content types, and level of influence. And you can recruit influencers by the niche they work in. This means that promoters who can come from a lower level at one rate may appear to be more influential when viewed differently. For example, many mega influencers are also celebrities.

However both groups tend to have little influence on their audience because they do not have the expertise in a small dedicated niche. Some small and nano influences can have a huge impact on fans in their technical niche. It can be very useful for a company that sells a product specific to that field.


Mega influencers

Mega influencers are people who have a large number of followers on their social networks. While there are no set rules on the boundaries between different types of followers, the common view is that mega influencers have more than one million followers in at least one social network.

Many mega influencers are celebrities who have gained their fame offline – movie celebrities, sports stars, artists, and real television stars. Some of the mega promoters have found many of their fans through their online and social work, however.

Only major brands should approach mega mega marketing influencers, however. Their services will cost, up to $ 1 million per post, and they may be more enthusiastic about who they choose to partner with.

Ronaldo Mega Influencer

Macro Influences

Going down we must find macro-influencers. These are well-known promoters in their communities and have built a huge fan base that could be 350k-950k fans over the years. These types of creators are best known for their expertise in a particular industry. If you have a modest social media budget and plan to rely on 100% on the natural reach of your motivators to drive information about your product, plan to work with multiple macro influencers to get your bacon.

Macro motivators usually have a high profile and can be very good at raising awareness. There are many people who have a greater influence than mega-influencers, so it should be easy for the product to find a strong person who you like to work with. And they may be used to work with products rather than small influences, making communication easier.

Macro Influencers


Micro-influencers are ordinary everyday people who are known for their knowledge about a particular professional niche. Therefore, they tend to find great social media after dedicating themselves to that niche. Of course, it is not only the number of followers that indicates the level of influence; relationships and relationships have little impact on him and his followers.

Although opinions vary, you might think that they have as little influence as between 1,000 and 40,000 followers on a single social media platform.

A person with little influence may not know that there is a company before that company tries to reach him. If so, the company will have to first show the impact that it is worth. Micro-influencers build up followers, and they won’t want to damage their relationships with their fans if they appear to be developing lemons.

Nano Influencers


A new type of influence is gaining nano-influencer recognition. These people have only a small number of followers, but they are often experts in the undefined or very specialized field. You can think of nano influencers as big proverbial fish in a small pond. In most cases, they have fewer than 1,000 followers – but they will be enthusiastic and enthusiastic fans, willing to join the nono-influencer, and listen to his ideas.

While many types of products may view nano influencers as useless, they can be very valuable to firms that make products very specialized niche. Thus conclude the Types of Influencers.


Hire Influencer with Wobb

Wobb is the foremost best Influencer Marketing Platform in India that is eligible to assess and measure the performance, accomplishments, and returns of the Influencer Marketing Campaigns. It is also well equipped to estimate performance engagement, reach, clicks, and conversion using advanced pixels and proprietary technology, which is the first in India.

We all know that there are a lot of influencer marketing platforms that give out basic influencer connectivity. So what makes Wobb the best influencer marketing platform out there?

Well, the list is pretty long.  For starters, Wobb can create a customizable and exclusive campaign for influencer marketing with an end-to-end metrics system, which can track your campaign status in real-time for each influencer part of your campaign, and that’s just the platform’s most basic features!

Hire Influencers on Wobb

Wobb is the best influencer marketing platform in India that is eligible to assess and measure the performance, accomplishments, and returns of the Influencer Marketing Campaigns. It is also well equipped to estimate performance engagement, reach, clicks, and conversion using advanced pixels and proprietary technology, which is the first in India.

Here if you are influencer, you can apply for different campaign vacancies or if you are brand you can find specific influencer for your brand or post a campaign with all requirements.

Apart from their great service, Wobb has already established itself in the market. The platform already gaining big on campaigns on Instagram, YouTube, Facebook, and numerous provincial platforms such as Likee, Helo, as well.

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