Influencer marketing 101 is doing everything to make your content marketable and give it a grand reach. One of the strategies is to create an engaging hashtag that your audience will love and spread like a forest fire.
We at Wobb have completed several influencer marketing campaigns, and one thing we can tell you is that campaigns aren’t truly complete without hashtags.
So if you are wondering whether your campaign needs a hashtag, the answer is YES!
What are Influencer hashtags?
Influencer hashtags are hashtags used by social media influencers to increase the visibility of their content on social media platforms such as Instagram, Twitter, and TikTok. These hashtags are designed to attract a specific audience interested in the influencer’s niche or topic. Influencer hashtags can be used by influencers to promote their sponsored content or to encourage their followers to engage with their posts by liking, commenting, or sharing.
For example, if a fashion influencer posts a picture of themselves wearing a new outfit, they might include hashtags such as #fashionblogger, #outfitoftheday, and #styleinspo to reach a wider audience interested in fashion. Similarly, a fitness influencer might include hashtags such as #fitlife, #fitnessmotivation, and #workoutgoals to attract followers interested in fitness.
Influencer hashtags can also be used by brands to collaborate with influencers and promote their products. For instance, a skincare brand might create a unique hashtag for an influencer campaign, and the influencer would use that hashtag in their posts to promote the brand’s products to their followers. This can help increase brand awareness and reach a wider audience through the influencer’s social media platforms.
Here is why hashtag in Influencer marketing campaign is a must
A hashtag is the best way to describe your content. Be it a post, story or reel; a hashtag gives you more meaning about the content. It is the best way to deliver insights about a campaign, brand or industry to your audience. Hashtags are a great tool to raise awareness about your movements and give your brand an identity different from other brands.
This relevance and coherence of the content through hashtag structure it properly so it is delivered to target audience instead of random masses. What makes hashtags a perfect way to make your content marketing is their accessibility.
It is a lot feasible to get a higher reach and engagement with creative hashtags, making your visibility on Instagram much more prominent. The best way to stay relevant is to keep up with the latest trends, and these Hashtag Influencer marketing campaign allow the space for it.
Importance of Influencer Hashtags
Influencer hashtags are important for several reasons, including:
- Increased visibility: Hashtags make it easier for users to discover content related to their interests. When influencers use relevant hashtags in their posts, their content is more likely to be seen by people who are interested in the same topic or niche.
- Targeted audience: Hashtags allow influencers to attract a specific audience interested in their content. By using niche-specific hashtags, influencers can reach a targeted audience that is more likely to engage with their posts and follow them.
- Improved engagement: Hashtags help influencers increase engagement on their posts. When followers search for or click on a hashtag, they are taken to a feed of all the posts that include that hashtag. This means that by using relevant hashtags, influencers can increase the chances of their posts being seen by their target audience and encourage engagement.
- Brand promotion: Hashtags can be used by influencers to promote brands and their products. When influencers use branded hashtags in their posts, they can help increase brand awareness and drive traffic to a brand’s social media channels.
- SEO benefits: Hashtags can also have SEO benefits. When influencers use relevant and popular hashtags in their posts, their content can appear in search results for those hashtags. This can help increase the visibility of their content and drive more traffic to their social media profiles.
In summary, influencer hashtags are an important tool for influencers to increase their visibility, target a specific audience, improve engagement, promote brands, and even gain SEO benefits. By using relevant hashtags in their posts, influencers can improve their social media performance and reach a wider audience.
Types of Influencer Marketing Campaign Hashtags
There are several types of influencer marketing campaign hashtags that brands and influencers can use to promote their products or services. Here are some examples:
- Branded hashtags: These are hashtags created by the brand specifically for the campaign. Branded hashtags can help increase brand awareness and make it easier for users to discover content related to the campaign. For example, #ShareACoke by Coca-Cola.
- Product hashtags: These are hashtags used to promote a specific product or product line. Product hashtags can help increase product awareness and make it easier for users to discover content related to the product. For example, #FentyBeauty for Rihanna’s makeup brand.
- Event hashtags: These are hashtags used to promote an event or activation. Event hashtags can help increase event attendance and make it easier for users to discover content related to the event. For example, #Coachella for the music festival.
- Contest hashtags: These are hashtags used to promote a contest or giveaway. Contest hashtags can help increase engagement and make it easier for users to participate in the contest. For example, #MyCalvinsContest by Calvin Klein.
- Influencer hashtags: These are hashtags used by influencers to promote their sponsored content or to encourage their followers to engage with their posts. Influencer hashtags can help increase engagement and make it easier for users to discover content related to the influencer. For example, #Sponsored or #Ad by the influencer.
Overall, the type of influencer marketing campaign hashtag used will depend on the campaign objectives and the type of content being promoted. By using relevant hashtags, brands and influencers can improve their social media performance and reach a wider audience.
But why just Hashtags?
Hashtag Influencer marketing campaign is much more cost-effective than putting up Billboards which are more likely to be removed in a month. With the right hashtag, your content can say on the internet forever without being removed. The only thing you need to keep in mind is staying relevant, precise and insightful.
Here are some extras
What can boost your campaign ship and make your marketing more enhanced is you joining communities on various social platforms and being a part of conversations. Cleverly promoting your hashtags somehow in these conversations and communities is the best way to make the most out of them.