Festivals are a fantastic opportunity to mix and catch up on social life that appears to have vanished in the midst of ordinary responsibilities. People are looking forward to meeting their family, making arrangements, taking trips, and making the most of their time off. Every culture has its own festival and manner of commemorating the occasion. However, one thing that all of the festivals have in common is shopping.
Shopping is possible at any time of year. Festivals, however, are unique. Consider our Indian culture, for example. Diwali is the holiday when old furniture, electronics, and even utensils are replaced with new ones. This not only necessitates a massive buying binge, but it also allows businesses to promote their products.
Seasonal and festive marketing provide a fantastic opportunity to launch brand initiatives. But only when done tastefully is it worthwhile. It’s the art of gently reminding people, “Hey, there’s a discount on a product you’ve been meaning to purchase,” or “Hey, there’s a discount on a product you definitely don’t need right now, but it’s the holiday season, so you may as well get it.”
If you can get beyond the poor comedy, you’ll see that the essence of these festive influencer marketing efforts is to remind your audience how much your business cares about them and their desire to spend time with their loved ones over the holidays.
Your festive influencer marketing initiatives must elicit emotions in your target audience. Storytelling is the future of influencer marketing, and you should use it even for non-holiday campaigns. If you’re still on the fence regarding holiday promotions, let us assist you better grasp their advantages.
Benefits of Festive Influencer marketing Campaign
1. Seasonal Marketing
Seasonal marketing is planning and adapting your marketing strategy to coincide with a certain event, such as Diwali, Durga Puja, or Holi. Website traffic and sales change at different times of the year. For example, a clothing business could notice a spike in sales around Durga puja since not just Bengalis, but a huge portion of the Indian population buys garments for themselves or as a gift.
Festivals are a period when people are specifically seeking for items to purchase. People shop for clothes, jewellery, gadgets, and other items during Diwali, for example. So now is the time to use festive influencer marketing initiatives to promote your product or business. Seasonal marketing will likely result in a high number of clicks, reactions, and conversions. However, in order to succeed, you must ensure that your timing is precise and that your offer is extremely relevant.
2. Brand Stories
Storytelling has never been more essential than it is now. Today, relatability has a lot of clout. As previously said, narrative is essential because it sells. The holiday season is a great time for brands to engage with customers by developing or sharing tales that they can relate to.
Stories that help your consumers emotionally connect with you go a long way. Credibility, on the other hand, is crucial. Your brand’s credibility must be reflected in your tales. Another advantage of holiday influencer marketing initiatives is that you may reach out to a variety of audiences. This is also a fantastic approach to be welcoming.
3. Direct Marketing
Influencer marketing initiatives over the holidays allow you to perform push marketing, also known as direct marketing. Have you ever gone grocery shopping and ended up buying something you didn’t realise you needed?
However, because you saw it, you felt compelled to buy it because you were already shopping. This is something that happens over the holiday season among your audience. People are in a good mood, and they want to go shopping. Influencer marketing brand campaigns may help you sell your items to them.
Influencer marketing has become a crucial component of holiday marketing initiatives. You can always notice their material around the holiday season is all about unpacking PR items, performing sponsored promos, or pushing sales, etc. Here are some tips for how your Influencer marketing looks like.
Festive ready Influencer Marketing Campaign
Do you want to run a successful influencer marketing campaign for the next festival? Great, continue this portion of the post to learn about a few influencer marketing tactics that may help you elevate your brand’s image.
These marketing techniques will not only boost sales during the festival, but will also bring in new consumers from all across the country throughout the year. Customers that like your products or services will continue to buy from you when the holiday season is over. As India’s festive season approaches, the influencer market is at its busiest.
Design Awesome Festive Influencer Marketing Campaign
Festivals appear to put people in a good mood, eager to spend money on themselves and their loved ones, making it an ideal time for companies to reach out to them through influencer marketing campaigns. People use social media more over the holidays than at other times of the year because they get to spend more time with their families. Some individuals work hard all year and save money to buy over the holidays, so increasing sales for companies would be a fantastic deal.
You may create a unique campaign that emphasises how your brand benefits your customers, why it is better than the competition, and so on. An influencer marketing campaign may be your true buddy if you can build a space in your audience’s heart instead of the basic purchase now ads or social media postings.
Use Emotional stories
Experienced marketers are aware of their audience’s thinking and what actions might elicit emotional responses that lead to buy decisions. You must consider the buyers’ point of view; for example, if you are selling shoes, you cannot compete solely on style because there are millions of other brands doing the same; however, you can discuss foot health and why they should be concerned before purchasing, as well as the long-term effects of wearing heels or incorrectly sized shoes.
Focus on selling points
Discuss the key qualities of your products and/or services that set them apart from the competition. Ensure that you give enough reasons for your audience to try your items during the campaign. Every client wants to know why they should buy from you, so emphasise those key aspects. It might be the low prices or the one-of-a-kind service, or something else entirely; you’ll need to figure it out before starting the campaign. When it comes to brand marketing, product highlights, together with the branding slogan, are more significant.
If you’re on a tight budget and want to try an influencer marketing campaign for the first time, look for micro-influencers with 8k to 35k Instagram followers and/or 1000 to 50,000 YouTube subscribers. In comparison to star influencers, micro-influencers have a greater engagement rate of approximately 5 to 9 percent. Most companies want to collaborate with micro-influencers because they are unquestionably trend-setters. Furthermore, you may hire several micro-influencers while staying inside your budget.
Use of Influencer marketing platform
Working with an influencer marketing firm will take care of your campaign so you can focus on other aspects of your business if you are a start-up or small brand seeking for influencer marketing services without spending a lot of money. Most marketers now devote more than 70% of their marketing budget to influencer marketing, not only because it is cost-efficient, but also because it is one of the most effective marketing strategies accessible.