In today’s digital age, influencer marketing has become a key strategy for businesses looking to expand their reach and connect with new audiences. With so many influencer marketing platforms available, it can be tough to choose the right one for your needs. Enter Upfluence, a comprehensive influencer marketing platform that promises to help businesses of all sizes find and collaborate with influencers in their niche.
Upfluence offers a suite of tools and services to help businesses streamline their influencer marketing efforts, from identifying relevant influencers and tracking their campaigns to managing payments and measuring ROI. The platform boasts a database of over 4 million influencers, covering a wide range of niches and industries. Whether you’re looking to launch a new product, increase brand awareness, or drive sales, Upfluence has the tools and expertise to help you achieve your goals.
The Details
Upfluence caters to the specific needs of direct-to-consumer and eCommerce brands by providing them with an array of features that can help them discover potential influencers within their existing network of customers, subscribers, and followers. The platform comes equipped with robust integrations with popular eCommerce platforms such as Shopify and WooCommerce, along with other powerful tools like Klaviyo and Zapier. This allows brands to access crucial consumer and influencer data insights, enabling them to make informed decisions about which partners to choose for their campaigns.
One of the key advantages of using Upfluence is the ability to create and execute affiliate campaigns that drive online sales. With the platform’s native promo code generation and tracking functionality, brands can easily track the performance of their campaigns in real-time. This feature allows brands to monitor the success of their campaigns and make adjustments to optimize their results. Upfluence’s intuitive and user-friendly interface makes it easy for brands to manage all aspects of their campaigns in one centralized location.
Upfluence offers a wide range of influencers from various industries globally, ranging from nano-influencers to celebrities, making it easier for you to find the most suitable creators for your brand. Their algorithm updates all profiles in real-time and analyzes every content for engagement and reach, providing you with the most relevant data. With Instagram, you can access audience data such as age, gender, and location, provided the influencer approves it. Additionally, you can view their estimated fee and percentage of genuine/fake followers.
As the first platform to integrate eCommerce tools, Upfluence allows brands to use their customer base for influencer discovery. The concept is straightforward: your loyal customers are the best advocates for your brand and can become ambassadors to promote your products. If you own an eCommerce business, you can use Upfluence’s Reveal feature to connect your online store to their software. This feature helps you identify influencers who are browsing your website and offer them incentives to share their social media handles. From there, they can be activated through dedicated campaigns, allowing you to establish a long-term collaboration and build your ambassador program.
Upfluence offers a wide range of features to help brands discover influencers that best fit their needs. With over 20 advanced search filters, brands can easily find influencers on all major social media platforms, including Instagram, YouTube, Twitter, Pinterest, Twitch, and TikTok. The search interface is user-friendly, with results appearing in real-time and organized into groups based on follower size. The listings provide essential information about the influencers, such as their profile bios, followers per platform, engagement rates, influence, and relevancy scores, and the titles of their most recent posts.
Upfluence has recently introduced a new feature called the whitelabel ambassador sign-up page. This feature allows brands to create a customized sign-up page on their website, enabling creators who are interested in partnering with them to apply and be added to a dedicated list in the brand’s Upfluence account. With this feature, brands can manage their ambassador program efficiently and effectively.
Moreover, Upfluence provides valuable insights into influencer data. Brands can view an influencer’s estimated fee and their percentage of real/fake followers. Additionally, Upfluence analyzes every piece of influencer content for reach and engagement, and for Instagram influencers, audience data such as age, gender, and location is available if authorized by the influencer. Overall, Upfluence’s comprehensive suite of tools empowers brands to discover and work with the most relevant influencers and build long-lasting relationships with them.
Upfluence provides its customers with a range of effective tools to manage their relationships with the influencers they select. One such tool is the Influencer Relationship Management (IRM) feature, which allows you to easily keep track of the influencers you have worked with and their performance. With IRM, you can rank your influencers and organize them into lists using tags, and even offer them discount codes. The best part is that you can export these lists into CSV files and add new columns of data before bringing them back into the platform.
The IRM feature is particularly useful for eCommerce brands, who can create dedicated lists of influencers based on product categories and campaigns. Upfluence also allows you to view key metrics for each influencer in your list, including engagement rates and audience demographics. With this information, you can quickly identify which influencers are the most effective at promoting your brand and products. And if you need to contact influencers directly, Upfluence also provides an easy-to-use messaging feature.
Lastly, Upfluence offers a unique social listening component that stands out from other tools in the market. Users have the ability to create multiple streams with various purposes such as monitoring trending hashtags, tracking specific influencers, or keeping an eye on competitors and their mentions. This feature is also useful for tracking campaign performance by searching for campaign-specific hashtags used by influencers, providing valuable data to assess the success of your own campaigns.
With Upfluence’s social listening, you can gain insights into what people are saying about your brand, your competitors, and your industry as a whole. By monitoring relevant conversations, you can adjust your strategy and messaging accordingly, and stay ahead of the curve in terms of industry trends. Plus, the flexibility of this feature allows you to tailor your monitoring efforts to your specific needs and goals.
Pricing
Upfluence operates on a subscription basis, offering three levels of service that are charged monthly (but sold annually).
- The first level, Growth, includes access to all influencer profiles, a dashboard for influencer relationship management, Live Capture, basic integrations, and campaign workflow, with two user accounts.
- The second level, Scale, includes access to all influencer profiles, a dashboard for influencer relationship management, Live Capture, advanced integrations, campaign workflow, and a dedicated account manager, with five user accounts.
- The highest level, Enterprise, offers unlimited users, access to all influencer profiles, a dashboard for influencer relationship management, Live Capture, advanced integrations, campaign workflow, a dedicated account manager, team collaboration tools, and whitelabeling.
Upfluence’s pricing structure is designed to meet the unique needs of each brand. The fees are determined by the number of active influencers in a campaign, which enables brands to easily scale their campaigns over time. This flexible pricing approach ensures that brands pay only for the services they use, making it an affordable and cost-effective solution for businesses of all sizes.
Features
- Influencer discovery: Upfluence has a large database of influencers from all industries worldwide, ranging from nano-influencers to celebrities. Brands can search through the database using over 20 advanced filters to find the most relevant creators for their brand.
- Real-time influencer analytics: Upfluence’s proprietary algorithm indexes and updates all influencer profiles in real-time, with every piece of content analyzed for reach and engagement. For Instagram, audience data is also available (age, gender, location) provided the influencer authorizes it. Brands can view an influencer’s estimated fee and their percentage of real/fake followers.
- E-commerce integration: Upfluence was the first platform to integrate e-commerce tools so that brands can leverage their own customer bases for influencer discovery. With the Reveal feature, brands can connect their online store to Upfluence’s software to discover influencers who are visiting their website and offer them an incentive to share their social media handles.
- Influencer relationship management: Upfluence’s powerful Influencer Relationship Management feature (IRM for short) lists all the influencers selected, and includes a ranking feature to keep track of the best-performing influencers. From the IRM, brands can send influencers to lists, add tags, and even issue discount codes.
- Social listening: Brands can create several streams with different purposes such as monitoring certain hashtags to get an idea of what’s trending, or monitoring specific influencers. It’s also a great tool for performance tracking, as brands can search for campaign-specific hashtags used by influencers they’re working with and get the data they need to see how their own campaigns are doing.
- Pricing: Upfluence’s access is sold on a subscription basis with three levels of service: Growth, Scale, and Enterprise. Fees are based on the number of active influencers in a campaign, helping brands to easily scale campaigns over time.
- E-commerce integrations: Upfluence offers dedicated integrations with popular e-commerce platforms like Shopify and WooCommerce to help brands run promo code and affiliate campaigns.
All in all, Upfluence offers a comprehensive suite of tools for influencer marketing that can help brands streamline their campaigns and achieve better results.
Conclusion
Over the past year, Upfluence has prioritized its efforts in the eCommerce realm, establishing dedicated integrations with industry giants like Shopify and WooCommerce. This focus has propelled Upfluence to the forefront of influencer marketing platforms for eCommerce, offering brands the tools they need to execute successful promo code and affiliate campaigns.
Upfluence’s ultimate aim as an influencer marketing platform is to streamline the process of scaling marketing efforts and driving sales with a positive return on investment (ROI). They achieve this by simplifying communication with influencers, facilitating promo code issuance, progress tracking, and sales monitoring. Upfluence’s clients have reported significant improvements in operational efficiency, saving up to 80% of the time previously spent on influencer marketing and recouping up to 80% of their influencer marketing budgets since adopting the platform.
