How Estée Lauder Captured the Millennial Market with Kendall Jenner Estée Lauder, a classic luxury beauty brand, successfully revitalized its image and… Aayela AbbasSeptember 27, 2024
How Zara Leveraged Micro – influencers to drive authentic engagement Zara, one of the world’s leading fashion retailers, took a unique approach… Aayela AbbasSeptember 21, 2024
How MAC Cosmetics Dominated TikTok with the #MACChallenge When it comes to influencer marketing, MAC Cosmetics has always been ahead… Aayela AbbasSeptember 21, 2024
How GoPro’s User-Generated Content Strategy Redefined Influencer Marketing GoPro, the iconic action camera company, didn’t just build a product—it built… Aayela AbbasSeptember 19, 2024
How Morphe x Jeffree Star Collaboration Redefined Influencer Marketing in beauty In an industry saturated with beauty brands, Morphe’s collaboration with Jeffree Star… Aayela AbbasSeptember 17, 2024
How Kylie Cosmetics Became a Billion-Dollar Brand Through Influencer Marketing Kylie Cosmetics, the beauty empire founded by Kylie Jenner, is one of… Aayela AbbasSeptember 14, 2024
How Revolves #RevolveAroundTheWorld Campaign Set a New Standard for Fashion Influencer Marketing In the world of fashion, Revolve has become a brand synonymous with… Aayela AbbasSeptember 12, 2024
How Fenty beauty revolutionized Influencer Marketing with Inclusivity In 2017, when Rihanna launched Fenty Beauty, it wasn’t just another celebrity… Aayela AbbasSeptember 11, 2024
Lush Cosmetics Ethical Approach to Influencer Marketing: A Case Study with Wobb In a world dominated by fast beauty trends and influencer promotions, Lush… Aayela AbbasSeptember 9, 2024
How Fyre Festivals Influencer Hype Created the Greatest Marketing Flop in History The Fyre Festival was meant to be the ultimate luxury music festival—a… Aayela AbbasSeptember 9, 2024
