whether you are a small business looking to improve your brand awareness or large business looking to generate leads from influencer marketing, you always in a search of influencer marketing platform which will fulfil your needs and will guide you from start to end.
Here in this article I will be comparing two leading platforms in Influencer Marketing, ifluenz and Wobb.
Go through all the details and see which platform suits you the best.
Overall Comparison
influenz Wobb Influencer Outreach Campaign Management Campaign Analytics Customer Support Pay on Comission basis Time taken to complete Campaign from start to End Depends on Influencer Response, may take atleast 7 days Can complete all within 2 days also
Features Comparison
| ifluenz | Wobb | ||
|
Influencer Search |
Large Influencer Database | ✓ |
✓ |
| Advanced search function | ✗ |
✓ |
|
| Location Based Influencer Search | ✗ |
✓ |
|
| Real time Influencer Insight | ✓ |
✓ |
|
| Influencer Profiles | Influencer’s Bio | ✓ |
✓ |
| Followers and Engagement Rate | ✓ |
✓ |
|
| View Instagram posts within the platform | ✓ |
✗ |
|
|
Campaign Management |
Multiple Campaigns at same time | ✓ |
✓ |
| Post campaign to apply for Influencers | ✗ |
✓ |
|
| Analytics Reports | ✓ |
✓ |
|
|
Payment and Plans |
Free Trail | ✓ |
✓ |
| Customized Plan | ✓ |
✓ |
|
| Special Discounts | ✗ |
✓ |
Find Influencers
Find Influencers with ifluenz
With most of the influencer marketing platforms, you can search influencers with different categories. But in case of ifluenz review influencer marketing platform, to find the influencers you need to create campaign. Just add your basic requirements and after that you will see the influencers related to your campaign.
Another thing which taken me by surprise that they have location as a category where you can put the location you want and get influencers accordingly. But you can add location only country wise, you can’t drill further down than that.
Find Influencers with Wobb
Wobb has free trial or access, where you can find influencers with your preferred criteria like Area, niche, age group. Benefit with this is that, you can easily get idea which influencers are available on the platform.
Upon which you can create campaign or also invite the specific influencer you are interested in. It will reduces your efforts as a brand.
Create Campaign
Create Campaign with ifluenz
To create campaign in influenz influencer marketing platform, you log in, complete your business’s profile, and then you’re walked through the campaign setup process. Putting together the brief is beyond easy: you just fill in the blanks. What’s the campaign going to be called? What’s the goal? What category is your business? What are your criteria for the influencers?
After that what you have to do is to send proposals to influencers whom you want to include in your campaign, and then wait for influencer to reply. This process may take 1 day or 7 days. But as a brand you have to put alot of efforts to start a campaign.
Create Campaign with Wobb
With Wobb also you can create multiple campaigns. The procedure is very simple, you have to post the requirements, criteria and no. of influencers required.
After creating campaign, here is the procedure gets very simple. As a brand you have to just sit back and relax. Various Influencers who are fulfilling the requirement can apply for your campaign like job posting websites. After that you can easily select best of them as you wish.
Conclusion
ifluenz as a influencer marketing platform does good for small business where you just want to try out the things, but to do so you have to put alot of efforts from starting to complete the campaign. ifluenz also fails to impress in their campaign analytics and ROI of the campaign.
Wobb is pretty much all in one tool which make your life easy as a brand. All you to do is to fill up the requirements and post campaign, ifluencers who are interested will automatically apply for it.
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