Influencer marketing continues to create buzz. It is a good time to use different social media platforms as it is an open market and a great way to showcase the lifestyle of each individual. In India, influencer marketing is finding competition as many personalities and products are constantly working together to reach the masses.
With the explosion of Influencer Marketing in India, the Influencer industry is gaining competition. The number of influencers is rising sharply due to a greater increase among influencers, and comprehensive guidelines and easy-to-find online tips on how to become an effective influencer.
The increasing competition among influencers, especially among fashion lovers and fitness in terms of fan numbers, engagement, and content quality, brands are now able to reach the majority of “future” influencers who are willing to participate in sales or very low financial incentives.
The concept of cooperation is not new. Since 2012 products they have been working with celebrities to raise awareness about the product, most of which are paid advertising campaigns. From there, the brands began to communicate with minor influencers to use their social media handles to reach out to all sectors of society.
What is a Barter Collaboration
Through the Barter partnership, brands are inviting barter campaign promoters. In these campaigns, they submit products by returning a review (Review may favor the product). In return, Influencer gets free product storage and the brand also gets exposure to influential audiences.
In any case, promoters should show their products or services to your social media host and urge your fans to purchase their products or services. The main idea is to highlight their main marketing points.
Once the product in question is based on the product, they can send you their best products to use and review. On the other hand, if it is a service-sponsored company, they may ask you to show them their website or mention their link in your post. This is the barter collaboration meaning.
Why do brands choose to work with Barter Collaboration
Collaboration is a great way for products to reach their audience through Influencers. This means that people trust and appreciate the opinions of influencers and when they are asked to buy a product with their favorite personality, they do so.
This is a common and effective way to market products. In fact, Brands can drive tons of sales in just one way.
With so many amateur influencers willing to work with low-cost products, it makes it difficult for influencers to earn good money through this type of competition.
So again, a brand can bring products to influence and that’s it. They do not need to pay extra to the promoter. As a product they also get exposure to an influential audience and the product will also get mouth publicity.
Does Barter collaboration benefit you as an Influencer
If you are a new influence on this big market, then Barter collaboration can be a great stepping stone to success. In fact, by establishing a business partnership, you will be opening up new avenues for greater collaboration.
After working with a few products, you will become well known in the industry and apparently, paid collaboration will start to come into play. Popular brands often share your posts on their pages that will allow you to reach a wider audience.
But if you are an expert influencer, you would not be getting much of this kind of collaboration without a few products.
The concept of interaction has its advantages. As a person with a prominent influence, you should take a barter partnership if the value of the goods is at a high level. If you think the price of a product is worth your effort, you should work for it. However, if the project requires a lot of effort, you can request incentives. It all depends on the peers between the product and the particular influence. As an influential person, if you get a lot of paid work, you may reject the exchange project.
Be sure to check everything before working with products.
How can Wobb as Influencers Marketing platform help you?
Wobb as a influencer marketing platform will definitely help you to fulfil all you needs as a brand from creating campaign to running it.
Wobb has vast influencer data base, where you as a brand can easily search and categories influencers you want to work with and invite them for collaboration. Further than that, you can just create campaign with all your requirements and post in on platform, after that you can just sit back and relax. The influencers who are interested in your campaign will apply for the same. Now you can just select which influencer and his audience suits your brand the best.
If you are influencer, you have to just register with platform. There will be tons of campaigns waiting for you to apply. You can apply any of them by checking which campaign suits you the best. After that brand will contact you for collaboration.4